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Marketing
Our marketing approach is not your typical marketing agency’s approach. We are not solely marketers; we are business and data experts who specialize in marketing. As partners, we provide you with data-driven insights into your marketing campaigns.
All Inclusive Marketing Services for Your Business.
In addition to our collaborative and data-centric approach, we also recognize the significance of organic marketing over paid advertising. As fellow small business founders and owners, we have demonstrated success in achieving significant organic growth for your business, which may eliminate the need for paid advertising. Our philosophy is based on establishing a strong brand image and market presence for sustained, long-term growth.
Many clients initially believe that their marketing is the source of their business issues. However, after working with them, we quickly identified that marketing was not their main problem. We strive to ensure that you don’t waste your budget fixing a problem that won’t benefit your business in the long term. Our goal is to strengthen and stabilize your entire business, promoting growth and profitability, rather than only addressing one aspect of your business.
We take a comprehensive approach to your business, and if you choose to work with us, we will also provide you with real-time dashboards and proven analytics to showcase the results we deliver.
The first step in our marketing process is to perform a marketing audit of your business. For more details on the marketing audit, click here.
How Does Our Marketing Consulting Agency Operate?
To achieve success in your business, it’s essential to put in extra effort to develop your brand. It’s important to note that brand building is an ongoing process that requires a significant investment of time and energy into generating innovative ideas.
If you struggle to generate creative ideas to build an appealing brand image, we can assist you with that. Our digital marketing services for small businesses are designed to help brands establish themselves and continually reach new heights.
The section below features the general steps we adopt for building your brand and helping it reach the top.
Perform a Business and Marketing Audit of your Business: Our team will arrange a meeting with you to discuss your business and past marketing efforts. By analyzing this information, we will determine the most effective approach for your marketing efforts. It’s possible that we may simply provide guidance on how to market your business yourself without requiring our services. During the meeting, we will address the following points:
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The most critical aspect we consider in your marketing plan is whether your business can handle the increased demand that our marketing efforts will generate. We have seen many cases where businesses assume that marketing is their primary issue, while in reality, their operations and systems are not prepared to handle the influx of customers resulting from effective marketing. Our aim at Elliot Uriah is different from traditional marketing agencies. Rather than simply selling you a service, we prioritize the overall health and success of your business. We avoid pushing services that may not be the best fit for your needs and could result in wasted budget, unhappy customers, and harm to your brand.
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Identifying the products or services that offer the greatest business potential for marketing.
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Determine the most effective marketing channels to utilize.
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Select the optimal marketing approaches that align with your business goals, such as content marketing, video marketing, or social media marketing.
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Establish your product or service margins to calculate your marketing budget.
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Conduct Market Research: Our team will conduct an extensive market analysis by identifying your competitors and analyzing the strategies they are utilizing to market their products or services.
Our digital marketing experts will then analyze the methods your competitors are using to attract customers and do an audit of which of those methods to ignore, and which methods to improve upon.
We will then develop innovative and highly effective marketing techniques to differentiate your brand from competitors. This process will include the following steps:
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Keyword Research: We determine the search volume and trends of specific keywords.
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Analyzing Competitor Website Traffic and Ranking: We identify areas where we can outperform the competition.
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Industry Research and Analysis – We identify the most commonly used platforms, keywords, and marketing methods utilized by the industry as a whole.
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Marketing Platform and Method Analysis – Although we are proficient in all modern marketing platforms, we adopt a different approach from most marketing companies by being strategic in selecting the platforms that would yield the best results for your business. Rather than indiscriminately utilizing all marketing platforms, we focus on utilizing the platforms that align with your business goals and generate the most impact.
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Announce Your Brand’s Presence: Our process starts by raising awareness among your target audience about your brand’s existence. We introduce your brand and educate them on your unique selling proposition and offerings.
Our team of experts will identify the qualities that distinguish your brand from competitors. Additionally, we will assist your potential customers in understanding the long-term benefits of your products or services.
Create a Marketing Plan and Schedule: After identifying your business and branding message, as well as the most effective platforms and marketing methods, we will create a monthly marketing plan. This plan will include key dates, times, and the content that will be posted.
Implement Effective Marketing Platforms for Your Brand: At Elliot Uriah, we use an automated workflow system to streamline the process. We will upload your content once a month, and our proprietary software will handle the rest.
Once the appropriate marketing platforms and styles (such as social media, website traffic, print and direct outreach) have been determined, we will implement them according to the schedule outlined in Step 4.
About Our Digital Marketing Services for Small Business
Our digital marketing services cover a wide range of strategies to help your business grow and succeed. Here are some of the key services we offer:
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Digital Competitive Analysis: To create an effective marketing campaign, we need access to relevant data. Our digital competitive analysis helps us gather the data we need to improve your website’s PPC and SEO performance, generate more sales and leads, and gain a competitive edge.
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Digital Video Content Creation: In the modern digital landscape, video has become a crucial element for brand relevance in marketing. At Elliot Uriah, we recognize this and offer digital video content creation services to elevate your brand. Our proprietary system makes it easy for you to create high-quality video content without requiring significant effort from your end. We then leverage this content to generate a full month’s worth of social media content, saving you time and effort in the content creation process.
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Content Management: Our team of experts specializes in creating high-quality content like articles, videos, and photos to make your website and blogs stand out and attract more visitors.
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Search Engine Optimization (SEO): We know that 95% of online experiences start with a search engine. That’s why we prioritize SEO in our digital marketing campaigns to help your business generate more web traffic, sales, and leads.
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Pay-Per-Click (PPC) Marketing: Our PPC marketing services can help your company rank higher on search engine results pages and generate instant leads.
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Email Marketing: We use email marketing to drive revenue for your company by reaching out to potential and existing customers with tailored messaging and promotions.
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Social Media Management: Our public relations services include social media management to help businesses communicate more effectively with customers and appear more responsive.
At our agency, we’re focused on your business’s overall health and success. If you’re ready to take your business to the next level, get in touch with us today.
Marketing Services
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We help you launch and manage your brand's podcast, a powerful tool to engage audiences with compelling audio content. This service covers everything from concept development to production and distribution.
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Our website development service creates responsive, user-friendly websites designed to reflect your brand's image and goals, enhancing your online presence and customer engagement.
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Search Engine Optimization (SEO) increases your website's visibility in search engine results. We employ the latest techniques to improve your site's ranking, driving more organic traffic to your website.
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We strategize and manage your social media presence, curating content that resonates with your audience, drives engagement, and amplifies your brand across platforms.
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Our video marketing services produce captivating video content tailored to your brand, improving engagement and conveying your message effectively across digital platforms.
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We manage your brand's public relations, crafting and disseminating press releases, managing media relations, and enhancing your overall brand image and visibility.
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ur content management services ensure your digital platforms are always updated with fresh, relevant, and engaging content, tailored to your audience and business objectives.
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We design and implement email marketing campaigns that nurture leads, engage customers, and drive conversions, leveraging targeted messaging and analytics for optimization.
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Our branding service develops or refreshes your brand identity, including logo design, brand messaging, and visual elements, ensuring a cohesive and impactful brand presence.
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Pay-Per-Click (PPC) advertising strategically places your brand in front of your target audience through paid ad placements, optimizing for maximum ROI and immediate visibility.